{"id":11603,"date":"2015-12-11T12:02:54","date_gmt":"2015-12-11T11:02:54","guid":{"rendered":"https:\/\/mci.pl\/?p=11603"},"modified":"2015-12-14T12:09:06","modified_gmt":"2015-12-14T11:09:06","slug":"interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016","status":"publish","type":"post","link":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016","title":{"rendered":"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016"},"content":{"rendered":"<p>Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and <strong>gauge its\u00a0development potential.<\/strong><!--more--> In 2016, the value of the Polish e-commerce market is estimated to reach even P<strong>LN 38 billion<\/strong>, i.e. <strong>9 billion<\/strong> more than anticipated for this year. In the report, experts also advise e-shop owners against overlooking the\u00a0power of Big Data, which will help to customise particular service components (e.g. capturing and retaining customers through mailing campaigns). They also add that price is no longer the core selection criterion for customers, whose online purchase decisions are\u00a0increasingly more often driven by a wide range of factors. Interestingly,\u00a0price wars have ceased to be the essential strategy of winning customers, as was commonplace before, being replaced by competition in\u00a0other fields, <strong>such as service and goods quality and delivery options.<\/strong><\/p>\n<p>Full report can be viewed:\u00a0<a href=\"http:\/\/interaktywnie.com\/download\/113-raport-e-commerce-2015\">http:\/\/interaktywnie.com\/download\/113-raport-e-commerce-2015<\/a><\/p>\n<p>MCI has in its portfolio a number of e-commerce companies operating in Poland, such as\u00a0Answear.com i\u00a0Frisco.pl.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its\u00a0development potential.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"protect_children":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11603","post","type-post","status-publish","format-standard","hentry","category-bez-kategorii-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"b.sawulski\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Grupa MCI - Wiod\u0105cy inwestor technologiczny na rynkach Wschodz\u0105cej Europy\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI\" \/>\n\t\t<meta property=\"og:description\" content=\"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-12-11T11:02:54+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2015-12-14T11:09:06+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#blogposting\",\"name\":\"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI\",\"headline\":\"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016\",\"author\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/author\\\/b-sawulski#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/#organization\"},\"datePublished\":\"2015-12-11T12:02:54+01:00\",\"dateModified\":\"2015-12-14T12:09:06+01:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#webpage\"},\"articleSection\":\"Bez kategorii @en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mci.pl\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/kategoria\\\/bez-kategorii-en#listItem\",\"name\":\"Bez kategorii @en\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/kategoria\\\/bez-kategorii-en#listItem\",\"position\":2,\"name\":\"Bez kategorii @en\",\"item\":\"https:\\\/\\\/mci.pl\\\/en\\\/kategoria\\\/bez-kategorii-en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#listItem\",\"name\":\"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#listItem\",\"position\":3,\"name\":\"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/kategoria\\\/bez-kategorii-en#listItem\",\"name\":\"Bez kategorii @en\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/#organization\",\"name\":\"Grupa MCI Capital S.A.\",\"description\":\"Wiod\\u0105cy inwestor technologiczny na rynkach Wschodz\\u0105cej Europy\",\"url\":\"https:\\\/\\\/mci.pl\\\/en\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/author\\\/b-sawulski#author\",\"url\":\"https:\\\/\\\/mci.pl\\\/en\\\/author\\\/b-sawulski\",\"name\":\"b.sawulski\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e8055c35ccda0c6ba3ccf46d4550a93b950887aad9cbca0dc13922de97951e7?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"b.sawulski\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#webpage\",\"url\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016\",\"name\":\"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI\",\"description\":\"Interaktywnie.com, a web service, ordered the \\u201eE-commerce 2015\\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/author\\\/b-sawulski#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/author\\\/b-sawulski#author\"},\"datePublished\":\"2015-12-11T12:02:54+01:00\",\"dateModified\":\"2015-12-14T12:09:06+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mci.pl\\\/en\\\/\",\"name\":\"Grupa MCI\",\"description\":\"Wiod\\u0105cy inwestor technologiczny na rynkach Wschodz\\u0105cej Europy\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/mci.pl\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI","description":"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise","canonical_url":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#blogposting","name":"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI","headline":"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016","author":{"@id":"https:\/\/mci.pl\/en\/author\/b-sawulski#author"},"publisher":{"@id":"https:\/\/mci.pl\/en\/#organization"},"datePublished":"2015-12-11T12:02:54+01:00","dateModified":"2015-12-14T12:09:06+01:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#webpage"},"isPartOf":{"@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#webpage"},"articleSection":"Bez kategorii @en"},{"@type":"BreadcrumbList","@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/mci.pl\/en#listItem","position":1,"name":"Home","item":"https:\/\/mci.pl\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/mci.pl\/en\/kategoria\/bez-kategorii-en#listItem","name":"Bez kategorii @en"}},{"@type":"ListItem","@id":"https:\/\/mci.pl\/en\/kategoria\/bez-kategorii-en#listItem","position":2,"name":"Bez kategorii @en","item":"https:\/\/mci.pl\/en\/kategoria\/bez-kategorii-en","nextItem":{"@type":"ListItem","@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#listItem","name":"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016"},"previousItem":{"@type":"ListItem","@id":"https:\/\/mci.pl\/en#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#listItem","position":3,"name":"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016","previousItem":{"@type":"ListItem","@id":"https:\/\/mci.pl\/en\/kategoria\/bez-kategorii-en#listItem","name":"Bez kategorii @en"}}]},{"@type":"Organization","@id":"https:\/\/mci.pl\/en\/#organization","name":"Grupa MCI Capital S.A.","description":"Wiod\u0105cy inwestor technologiczny na rynkach Wschodz\u0105cej Europy","url":"https:\/\/mci.pl\/en\/"},{"@type":"Person","@id":"https:\/\/mci.pl\/en\/author\/b-sawulski#author","url":"https:\/\/mci.pl\/en\/author\/b-sawulski","name":"b.sawulski","image":{"@type":"ImageObject","@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/0e8055c35ccda0c6ba3ccf46d4550a93b950887aad9cbca0dc13922de97951e7?s=96&d=mm&r=g","width":96,"height":96,"caption":"b.sawulski"}},{"@type":"WebPage","@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#webpage","url":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016","name":"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI","description":"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/mci.pl\/en\/#website"},"breadcrumb":{"@id":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016#breadcrumblist"},"author":{"@id":"https:\/\/mci.pl\/en\/author\/b-sawulski#author"},"creator":{"@id":"https:\/\/mci.pl\/en\/author\/b-sawulski#author"},"datePublished":"2015-12-11T12:02:54+01:00","dateModified":"2015-12-14T12:09:06+01:00"},{"@type":"WebSite","@id":"https:\/\/mci.pl\/en\/#website","url":"https:\/\/mci.pl\/en\/","name":"Grupa MCI","description":"Wiod\u0105cy inwestor technologiczny na rynkach Wschodz\u0105cej Europy","inLanguage":"en-US","publisher":{"@id":"https:\/\/mci.pl\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Grupa MCI - Wiod\u0105cy inwestor technologiczny na rynkach Wschodz\u0105cej Europy","og:type":"article","og:title":"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI","og:description":"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise","og:url":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016","article:published_time":"2015-12-11T11:02:54+00:00","article:modified_time":"2015-12-14T11:09:06+00:00","twitter:card":"summary_large_image","twitter:title":"Interaktywnie.com finds 30% growth of Polish e-commerce likely in 2016 - Grupa MCI","twitter:description":"Interaktywnie.com, a web service, ordered the \u201eE-commerce 2015\u201d report from its specialists to survey the condition of the industry and gauge its development potential. In 2016, the value of the Polish e-commerce market is estimated to reach even PLN 38 billion, i.e. 9 billion more than anticipated for this year. In the report, experts also advise"},"aioseo_meta_data":{"post_id":"11603","title":null,"description":null,"keywords":null,"keyphrases":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"created":"2022-08-04 20:37:48","updated":"2026-09-10 07:27:40","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mci.pl\/en\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mci.pl\/en\/kategoria\/bez-kategorii-en\" title=\"Bez kategorii @en\">Bez kategorii @en<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tInteraktywnie.com finds 30% growth of Polish  e-commerce likely in 2016\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/mci.pl\/en"},{"label":"Bez kategorii @en","link":"https:\/\/mci.pl\/en\/kategoria\/bez-kategorii-en"},{"label":"Interaktywnie.com finds 30% growth of Polish  e-commerce likely in 2016","link":"https:\/\/mci.pl\/en\/interaktywnie-com-finds-30-growth-of-polish-e-commerce-likely-in-2016"}],"_links":{"self":[{"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/posts\/11603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/comments?post=11603"}],"version-history":[{"count":0,"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/posts\/11603\/revisions"}],"wp:attachment":[{"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/media?parent=11603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/categories?post=11603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mci.pl\/en\/wp-json\/wp\/v2\/tags?post=11603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}